/// Our Team

01 / 03

Founder

Ben Wedeen

Lead Developer & Strategist

Software engineer with 5+ years of experience building sophisticated automated financial tools and leading marketing/growth teams for niche market products. Ben combines deep technical expertise with strategic business acumen, having developed and scaled multiple successful fintech solutions from concept to market.

Core Expertise

Web Development & Architecture
AI Integration & Automation
Business Systems Design
Digital Marketing Strategy
Growth Hacking & Scaling
Driving Growth
Team Leadership

/// Our Team

02 / 03

Leadership

Cody Kreeft

Sales Lead

Five years selling roofing across residential and commercial markets has taught Cody what contractors actually need: someone who understands the day-to-day, follows through, and does what they say they’ll do. At Project 43, he brings that firsthand experience to every client. Someone they can count on to understand their business, follow through, and make sure nothing gets missed.

Core Expertise

Consultative Sales & Closing
Team Leadership & Development
Lead Qualification & Follow-Up Systems
Trades & Contractor Markets
Pipeline Management
Driving Growth
Team Leadership

/// Our Team

03 / 03

Leadership

Chase Larsen

Operations & Sales

With two years of sales experience and a background in civil engineering, Chase brings a practical and analytical approach to Project 43. His experience at Surerus Murphy taught him how to work with teams, solve problems, and keep projects moving when things get complicated. He brings that same mindset to our clients — understanding how their business works, finding what can be improved, and making sure things actually get done.

Core Expertise

Sales Strategy & Revenue Growth
Team Leadership & Development
Process Optimization
Client Relationship Management
Technical Problem Solving
Driving Growth
Team Leadership

/// Next step

If you can describe the busywork,
we can remove it.

You’ll leave the call with a clear automation roadmap: what to automate first, what to leave manual, and what tier gets you to “exception-only operations.”

What we’ll cover

  • Your highest-friction workflow (the one that drains time)
  • Where money leaks (no-shows, late payments, missed follow-ups)
  • What can be automated safely vs what needs a human
  • A phased plan you can implement immediately
Book a Strategy Call

No pressure. If we’re not a fit, you’ll still leave with clarity.